How to manage customer chats on WhatsApp Web with a CRM extension
Joseph HuLast reviewed September 14, 2026
Quick answer
Start with WhatsApp Business labels and quick replies. If that is not enough, install WAPlus CRM; if your team lives in HubSpot, Cooby or Eazybe instead.
When customers write on WhatsApp, the chat list becomes the pipeline, and the chat list is a bad pipeline: no notes, no reminders, no way to see who is waiting on you. WhatsApp Business adds labels and quick replies for free. A CRM extension on WhatsApp Web adds the rest, and four of them are listed with strong ratings as of September 2026, from a lightweight enhancer with two million users to a HubSpot bridge for teams.
Use WhatsApp Business's labels, quick replies and automated messages
The WhatsApp Business app has the basics of a CRM built in, free, on the phone and on WhatsApp Web. For one person handling a few dozen customers it is often enough.
- 1Move the number to WhatsApp Business if it is not already; the free app adds Business tools to the same account.
- 2In Business tools, create labels such as New lead, Waiting on me, Paid, and apply one to each customer chat; filter the chat list by label.
- 3Add quick replies for the messages you send most, so a slash command inserts them.
- 4Set a greeting message and an away message so nobody waits without an answer.
- 5Once a week, open the label you use for follow-ups and clear it.
Labels do not remind you, notes live in your head, and nothing reaches the CRM your team uses. An extension on WhatsApp Web adds notes, reminders and a pipeline view, and the team-oriented ones sync each chat to HubSpot or another CRM.
Add notes, reminders and a pipeline to WhatsApp Web
For one person or a small team without a separate CRM, an extension that adds tabs, notes, reminders and automation inside WhatsApp Web is the whole system. Two are listed with large user bases; one is a CRM first, the other an enhancer with CRM features.
WAPlus CRM
WAPlus CRM is the highest-rated option on this page and the one built as a CRM from the start: conversation labels, notes, reminders and automation inside WhatsApp Web, offered in 66 languages. It is the default when WhatsApp is the CRM.
- Users
- 70K
- Rating
- 4.9★
- Reviews
- 4K
The listing describes conversation management that sorts WhatsApp Web chats into labels such as unread and waiting for a reply, customer management features, and marketing and service automation for individuals and businesses.
- Labels that sort chats into unread, waiting for a reply and custom groups.
- Notes and reminders on each customer.
- Marketing and service automation, with an AI chatbot on the paid tiers.
Trade-offs
- Automation and AI features sit on paid tiers on waplus.io.
- No native HubSpot or Salesforce record sync like Cooby or Eazybe.
- A panel added to WhatsApp Web is one more thing to load on a slow machine.
WA Web Plus
WA Web Plus is the largest extension on WhatsApp Web by a wide margin, with two million users and 51,500 reviews. It is an enhancer first, with privacy, tabs and messaging tools, and CRM features alongside, which suits people who want the tools more than the pipeline.
- Users
- 2M
- Rating
- 4.6★
- Reviews
- 51.5K
The listing itself carries only a disclaimer that the extension is not affiliated with WhatsApp; its site describes privacy blurring, tabs, labels, scheduled and bulk messages and auto-replies for WhatsApp Web.
- Privacy tools that blur chats and media on WhatsApp Web.
- Tabs, labels and message tools such as scheduling and auto-reply.
- Two million users and 51,500 reviews, updated 7 September 2026.
Trade-offs
- An enhancer with CRM features rather than a CRM; no pipeline view or CRM sync.
- The store listing describes nothing beyond the disclaimer; the features are documented on wawplus.com.
- Bulk messaging features can put a number at risk under WhatsApp's rules if misused.
Sync every chat to HubSpot or your CRM
If the team already works in HubSpot, Salesforce or Zoho, the job is to get WhatsApp conversations into the contact record without copying. Two listed extensions do that; one is built around HubSpot, the other around an AI assistant with CRM sync.
Cooby
Cooby is built around one integration: WhatsApp with HubSpot, for teams where each person has their own number. Reminders, notes and templates live in WhatsApp Web and the conversation lands on the HubSpot contact.
- Users
- 20K
- Rating
- 4.6★
- Reviews
- 137
The listing describes an extension for customer-facing teams that integrates WhatsApp with HubSpot, best suited to teams that use individual WhatsApp numbers, with reminders, notes and templates.
- Syncs WhatsApp conversations to HubSpot contacts.
- Reminders, notes and templates inside WhatsApp Web.
- Built for teams where each person has their own WhatsApp number.
Trade-offs
- Declares in-app purchases; it is a paid product beyond the trial.
- HubSpot-centred; other CRMs are not the focus.
- 20,000 users and 137 reviews, a smaller base than the options above.
Eazybe
Eazybe syncs WhatsApp chats to the matching contact in a CRM and adds an AI assistant that summarises conversations and suggests replies. It suits teams that want the CRM record kept without copying anything.
- Users
- 30K
- Rating
- 4.5★
- Reviews
- 1.1K
The listing describes automatic chat backup to the right CRM contact, an AI assistant that answers questions about any conversation and suggests replies, and agents that watch for anything needing attention.
- Automatic backup of chats to the matching CRM contact.
- An AI assistant for summaries and reply suggestions in each chat.
- Sales intelligence from conversations, according to the listing.
Trade-offs
- A paid product beyond the trial; plans on eazybe.com.
- Sending conversations to an AI service is a data decision to make before installing.
- 30,000 users and 1,100 reviews, a mid-sized base.
Compare the solutions
Need
One person, WhatsApp is the CRM
- Recommendation
- WAPlus CRM
- Why
- Conversation labels, notes, reminders and automation inside WhatsApp Web; 70,000 users, 4.9 rating, 66 languages.
- Keep in mind
- Paid tiers for the automation features.
Need
Everyday tools plus privacy
- Recommendation
- WA Web Plus
- Why
- The largest WhatsApp Web enhancer, with 2 million users and 51,500 reviews, updated 7 September 2026.
- Keep in mind
- An enhancer with CRM features rather than a CRM.
Need
Team in HubSpot
- Recommendation
- Cooby
- Why
- Built for teams using individual WhatsApp numbers with HubSpot; reminders, notes and templates; updated 10 September 2026.
- Keep in mind
- Declares in-app purchases; 20,000 users.
Need
CRM sync plus an AI assistant
- Recommendation
- Eazybe
- Why
- Backs up chats to the right CRM contact and adds an AI assistant per chat; 30,000 users, updated 9 September 2026.
- Keep in mind
- A paid product beyond the trial.
Store data comes from a daily crawl of the Chrome Web Store; rating trends are computed from the public review history. Recommendations are editorial judgements, last reviewed on , with store figures from .
Sources & verification
Product details and availability are checked against the linked official websites and Chrome Web Store listings. These sources support factual product information; the recommendation itself is an editorial judgement.
- WAPlus CRM — Chrome Web Store listing · Checked September 14, 2026
- WAPlus CRM — Official website · Checked September 14, 2026
- WA Web Plus — Chrome Web Store listing · Checked September 14, 2026
- WA Web Plus — Official website · Checked September 14, 2026
- Cooby — Chrome Web Store listing · Checked September 14, 2026
- Cooby — Official website · Checked September 14, 2026
- Eazybe — Chrome Web Store listing · Checked September 14, 2026
- Eazybe — Official website · Checked September 14, 2026
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